Category: Email Marketing

We love diving into psychological principles like scarcity, social proof, and urgency because they’re fun, easy to implement, and do indeed help boost sales. But here’s...

CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.

You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.

I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.